Free Website Check for Insurance Agencies: ADA & Google Local Visibility

Q: What LocalBusiness type should a insurance agency use?

Use InsuranceAgency, a more specific type of LocalBusiness on schema.org. A specific type tells Google exactly what you are, which helps it match you to searches for insurance agencies near the searcher.

What we found on small-business websites

Across 152 US small-business websites (dentists, law firms, auto shops and more) we checked as of October 18, 2026: up to 10 public pages each, in a real phone-size browser. Share of sites with each problem:

Low-contrast text that’s hard to read70%
Buttons and links with no accessible name64%
Missing page language, headings or landmarks62%
No protection against fake emails sent in the business’s name56%
No link-preview tags for texts and social posts49%
Oversized images slowing the mobile site43%

Automated checks only. They can’t catch every accessibility issue, and they don’t make a site compliant on their own.

The ADA pages that matter most for a insurance agency

Automated scans flag the same few problems again and again. On a insurance agency website, look first at:

The quote request form

Every field needs a visible label, every button a name a screen reader can say, and error messages must say what went wrong.

Coverage pages

Use one clear main heading, logical subheadings and link text that makes sense on its own (not “click here”).

Agent contact details

Use one clear main heading, logical subheadings and link text that makes sense on its own (not “click here”).

The Google data a insurance agency site should have

Google reads your hours, phone number, address and map pin from LocalBusiness structured data. For a insurance agency the right type is InsuranceAgency. Paste a block like this inside the <head> of your homepage, with your own details:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InsuranceAgency",
  "name": "Your Business Name",
  "url": "https://www.yourbusiness.com/",
  "telephone": "+1-512-555-0142",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 30.2672,
    "longitude": -97.7431
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    }
  ],
  "image": "https://www.yourbusiness.com/photo.jpg"
}
</script>

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Questions

Does the ADA apply to a insurance agency’s website?

The ADA covers businesses open to the public, and US courts and the Department of Justice have repeatedly treated websites as part of that. There’s no single official checklist; WCAG 2.1 level AA is the standard most often cited in demand letters and settlements. This isn’t legal advice.

What LocalBusiness type should a insurance agency use?

Use InsuranceAgency, a more specific type of LocalBusiness on schema.org. A specific type tells Google exactly what you are, which helps it match you to searches for insurance agencies near the searcher.

How much does the check cost?

The quick check on this page is free and needs no signup. The full report covers up to 10 pages in a real phone-size browser and comes with a ready-to-apply Fix Pack. It’s $19 one-time, or $19/month with ongoing monitoring.

Free website check for insurance agencies